Mass Communications and Media Studies: An Introduction

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Society, Politics & Philosophy - Journalism, Media
Mass Communications and Media Studies:...

Mass Communications and Media Studies: An Introduction

Peyton Paxson

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Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory. Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.

Категорії:

Society, Politics & Philosophy - Journalism, Media

Рік:

2010

Видавництво:

Continuum International Publishing Group

Мова:

english

Сторінки:

260

ISBN 10:

1441108955