Fundamentals Of Copy & Layout

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Reference - Writing
Fundamentals Of Copy & Layout

Fundamentals Of Copy & Layout

Name: Fundamentals Of Copy & Layout
ISBN: 9780844230245

Albert C. Book, C. Dennis Schick

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Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with: * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.

Категорії:

Reference - Writing

Рік:

1997

Видання:

3°

Видавництво:

NTC Business Books

Мова:

english

Сторінки:

191