Socio-economic perspectives on consumer engagement and buying behavior
Kaufmann, Hans Ruediger, Panni, Mohammad Fateh Ali Khan
This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products
Категорії:
Рік:
2017
Видавництво:
Business Science Reference
Мова:
english
Сторінки:
448
ISBN 10:
1522521402
ISBN 13:
9781522521402
Серії:
Advances in marketing customer relationship management and e-services (AMCRMES) book series
Файл:
PDF, 9.48 MB
IPFS:
,
english, 2017